Having an infallible online presence has gone from being a novelty to a necessity for professionals in a number of sectors, and law is no exception.
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Clients prefer lawyers with a strong social media presence

Posted by: Laurence Simons 01/09/16

Having an infallible online presence has gone from being a novelty to a necessity for professionals in a number of sectors, and law is no exception. A recent survey from Thomson Reuters FindLaw indicated that social media is playing an increasingly significant role in clients’ purchasing decisions. Legal professionals who are slow to adapt to what has quickly become the new standard are likely to find themselves at a disadvantage to their progressive counterparts.

According to the survey, nearly 45% of respondents indicated that they use social media to evaluate professional services. Platforms such as Twitter, Facebook and Instagram add another dimension to an individual’s online presence given their notably dynamic nature. Indeed, according to FindLaw’s most recent Consumer Legal Needs survey, customers shopping for legal services stated that the importance of these platforms has grown by 70% between 2014 and 2015.

A recent report from FindLaw highlights the four primary reasons that consumers are drawn to social media; interactivity, immediacy, permanence and informality. These qualities are often associated with younger consumers however a Thomson Reuters social survey, indicated that 54% of all respondents indicated they’d be likely to hire a lawyer with an active social presence. Somewhat unsurprisingly however, if you isolate that to millennials only, the figure jumps to an astounding 72 per cent.

It is clear that having a strong professional social media presence is imperative in an increasingly digital marketplace. Clients are ever more likely to research a lawyer, or indeed legal firm, on social media, as well as via their own website. Firms without Twitter handles and Facebook pages will look increasingly out of touch, and the lack of interactivity may well put them at a disadvantage.

Tagged In: Social media
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