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Law firm websites 'lagging behind'

Posted by: Laurence Simons 20/12/12

Leading law companies are lagging behind their rivals in other businesses when it comes to website design, a new report has claimed, indicating that they could learn a great deal from other sectors.

While nobody is suggesting that patrician firms like Freshfields, Slaughter and May, Clifford Chance and Linklaters need to advertise their services using an array of flash graphics or a small mini-game involving a heroic lawyer, the nature of modern business does mean a strong web presence is vital.

Of the 30 law firms examined by Last Exit, a digital strategy agency which benchmarks websites in different business areas, 18 had sites rated as mediocre, reports the Law Society Gazette.

Kent Valentine, Last Exit's engagement director, said: "It's a confusing experience trying to navigate masses of information that is not clearly signposted."

He added that the sector is in danger of looking out of touch and overly introspective if it does not improve its online image, just stopping short of suggesting that it stops wearing a bow-tie all the time and maybe thinks about doing something with its hair.

City firm Berwin Leighton Paisner and international firm DLA Piper finished joint-top of the survey, with Magic Circle firm Allen & Overy coming in at second.